Healthcare without Author\U2019s Note QUICK TIP Table of contents Executive Summary HEALTHCARE IS NO LONGER CONFINED TO THE TRADITIONAL CHANNELS Key Holistic Health Method/Sample C2B CONSUMER CLASSIFIER 1 THE TEMPTATION TO TODAY\U2019S HEALTHCARE LANDSCAPE: 37% OF MILLENNIALS RATE THE CURRENT STATE OF TODAY\U2019S HEALTHCARE LANDSCAPE: \U201CIt is a very complex issue, CHANGE AND HOPE? \U201CMany friends and family have never had INSURANCE: \U201CI am grateful to have health insurance, #YOLO: As their parents\U2019 generation continues to age, Millennials 2 THEY SEEK CARE AND ADVICE DOCTORS ARE RESPECTED, BUT AVOIDED And when push comes to shove, doctors are SELF-RELIANCE = SELF-RELIANCE = SELF-RELIANCE = SELF-RELIANCE = MINDFUL CONSUMPTION: Just as they\U2019ve WIRED FOR GOOD HEALTH UNPLUGGED: 3 WORK WITH, NOT AGAINST, HEALTH APPS OF THE FUTURE: IN THE WORDS OF ONE CONSUMER, THEY I\U2019M HEALED! DESIGNER POCKET DOC HEALTH APPS OF THE FUTURE: PUTTING VALUES INTO ACTION PUTTING VALUES INTO ACTION PUTTING VALUES INTO ACTION As political, financial, and technological forces combine to remake the healthcare THIS MEANS EMBRACING AND SUPPORTING THE 4 THEY DISPLAY A WIDE RANGE GENDER \U2022 Most female-heavy segment (65%); least likely to be GENDER \U2022 Most likely to be male (58%); most likely to be Latino (16%) GENDER \U2022 Most likely segment to have income of $150,000+. GENDER \U2022 Disproportionally Latino (16%) and African American (14%). GENDER \U2022 Most likely segment to have health insurance (92%). Citations 1. Pew Research Center (March 2014). Millennials in Adulthood: Detached from Institutions, 61 http://www.inhousedigitalpublishing.com
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